The collaboration is well-timed with the reemergence of live events and the launch of LumeвЂ™s new brand campaign, вЂњLife, Amplified.вЂќ вЂњThis relationship provides our guests with a unique opportunity to learn more about another leading lifestyle brand.вЂќ вЂњLumeвЂ™s innovative marketing strategy and emphasis on live events makes them an ideal partner of DTE Energy Music Theatre,вЂќ said Howard Handler, President of 313 Presents. We look forward to building a strong, lasting relationship with 313 Presents.вЂќ READ MORE: EGLE: CompanyвЂ™s Secondary Containment System Cause Of Flint River SpillДTE Energy Music Theatre has hosted a wide array of talent since opening in 1972, and accommodates 15,000 attendees, and hosts an average of 50 live events each summer. вЂњLume is actively leveraging live events and strategic brand partnerships to bring communities together and create memorable experiences. вЂњWeвЂ™re thrilled to announce this dynamic marketing partnership with 313 Presents, which provides educational opportunities to expand cannabisвЂ™ place in wellness, recreation, and lifestyle settings,вЂќ said Dave Morrow, CEO of Lume Cannabis Co. Still, the lounge has areas where people can purchase Lume branded merchandise and learn about the companyвЂ™s 18 offsite recreational dispensaries. The consumption and purchase of cannabis products is not permitted on the premises. The вЂњTree HouseвЂќ lounge will be located inside the West Entrance at DTE Energy Music Theatre and willВ provide outdoor space for people to socialize and enjoy food and beverages. Lume Tree House rendering | Credit: Ryan Hermes

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